The Arc’teryx fireworks stunt in Tibet – A call for corporate accountability in fragile ecosystems
On 19 September 2025, Canadian outdoor apparel brand Arc’teryx, in collaboration with Chinese pyrotechnic artist Cai Guo-Qiang, staged a promotional fireworks display in Tibet’s pristine mountains, sparking widespread outrage, both within China and globally, for its blatant disregard for Tibet’s fragile ecosystem and sacred cultural significance.